Joey and I have worked together for years, through my employment at multiple arts institutions, always finding the best media plan and strategy for the client, a refreshing change from the salesman upsell approach. The media plans he created for institutions both big and small were customized and intended to give us the largest return, targeting with arrow-like precision the most suitable audience. Through our radio and digital ads, we saw an increase in sales as well as brand awareness that helped to build new audiences and retain current fans. Beyond media placement and ad schedules, Joey was always willing to connect me with other partnerships within the station and beyond to ensure our brand had as much exposure as possible. He is a consummate professional, going the extra mile to make sure we, the client, are happy and more importantly, feel special and that our media spend was in good hands.